Sunday 4 November 2012

iPad mini arrives in Spain

By Roberto Garcia | Madrid

For years, Apple is the benchmark and technology guru. Each of the new gadgets that conceives generated great excitement among users. A universe created by the Cupertino's company powered by a successful marketing strategy. From Friday 30 October, the Spanish fans of the Apple company can buy the latest devices which add to the catalog Apple: iPad Mini.

This new tablet, whose main uniqueness is the small format, arrives to spanish stores just nine days after the chief executive, Tim Cook, it will debut. It's represents another step in Apple's claim to occupy all segments of consumption. Not surprisingly, iPad Mini will rival directly with others tablets like Google, Amazon and Samsung, as Nexus 7, Kindle Fire HD and Samsung Galaxy Tab 2.

The company's goal is to exhibit strength in the segment of mini tablets low cost and continue to lead the industry as experts say. Faced with increasing competition, Apple should retain hegemony even at the expense of profit margins and sales subtract conventional iPad 16GB (the cheapest of the offering).

Device analysis

"To keep domain must encompass all segments. The price of the device is irrelevant because they would sell at a loss provided for sell content, they do so with all appliances", says Jeronimo Folgueira, director of corporate strategy developer videogames Bigpoint GmbH.

However, 329 € will cost the device in Spain could not finish only convince those in price fixing. "It is halfway between an iPad and a Galaxy Samsung smartphone and I do not see much value added. Prices in Spain, with current economic crisis, nos just low cost. Rather it is to competence with Kindle Fire by Amazon" says Folgueira.


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